Apple cuts half of the production of its new iPhones
Experts say that only 25% of the phones of the Cupertino brand that are sold in the next 18 months will be of the eighth generation
Apple is not having good luck in its latest bets for this exercise. Last October, the Cupertino giant amazed with the introduction of three new smartphones: iPhone 8 8 Plus and commemorative iPhone X .
However, the expectation for this last device is causing sales of the new iPhone 8 are not meeting the expectations of Tim Cook's team. Even the forecasts for the mobile of the tenth anniversary are not being liked by Apple, according to several houses of analysis.
According to GBH Insights, a market research firm based in New York, only 25% of the iPhones sold in the next 18 months will be of the eighth generation.
The economic daily US Economic Daily News, collecting statements from a person close to the company's production chain in Taiwan, reveals that Apple has already reduced production by 50% iPhone 8 and iPhone 8 Plus.
However, there are voices that point to the fact that the Plus version has raised passions. The KGI Securities reports highlight a rebound in sales. Although AT & T analysts suggest that consumers in the United States prefer the iPhone 7 over the iPhone 8 , considering that the new device does not have very different characteristics than the previous one.
Expectations are set on the iPhone X, although "at the moment the demand is very mild because the big moment is the expected iPhone X", note the analysts of KeyBanc Capital. Its landing on the market is scheduled for November 3 , a day after the launch of Huawei's new Mate 10